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Political Marketing Specialist Group

Mission: To effectively promote and support, by what ever means appropriate, the study of political marketing by all those interested regardless of academic discipline, status, academic institution or profession.

The PSA PMG was founded in October 2001 under the auspices of the Political Studies Association. It has an active committee and recruits people from a wide range of backgrounds.

PMG google groups website and membership

http://groups.google.com/group/political-marketing

Membership and communication of the UK PSA political marketing group is now organised via google groups. This makes it easy for everybody to communicate with each other. We want to get discussion going, start newsletters again and co-ordinate events. If you would like to become a member, please email the secretary Dr Jenny Lloyd on jenny.lloyd@uwe.ac.uk or me and we will sign you up.

The PMG committee

Chair: Darren G Lilleker
Email: dlilleker@bournemouth.ac.uk

Communications officer: Jennifer Lees-Marshment
E-mail: j.lees-marshment@auckland.ac.nz

Secretary: Jenny Lloyd
Email: jenny.lloyd@uwe.ac.uk

Treasurer: Grant Thoms
Email: grant.thoms@snp.org or grant.thoms@councillors.glasgow.gov.uk

CanadaCo-ordinator: Alex Marland
Email: amarland@mun.ca

Czech RepublicCoordinator: Anna Matsukova,
Email: amatuskova@gmail.com

IndonesiaCo-ordinator: Firmanzah Fiz
Email: fizfirmanzah@yahoo.com

JapanCo-ordinator: Bryce Wakefield
Email Bryce.Wakefield@wilsoncenter.org

SwedenCo-ordinator: Jesper Strömbäck
E-mail: jesper@jesperstromback.com

MalaysiaCo-ordinator:KhairiahSalwa-Mokhtar
Email khairiah@usm.my

GreeceCo-ordinator: Iordanis Kotzaivazoglou
E-mail: ikotza@jour.auth.gr

US Co-ordinator: Ken Cosgrove
Email: kcosgrov@suffolk.edu

If anyone would like to get involved and go on the committee, please let us know, we are always looking for people!

Call for items for the PMG newsletter

The newsletter is sent out four times a year by email to members on google groups, but it is also posted in separate sections on the pages to build up a long-term archive and instead of just one-way communication, enable members to discuss and respond to newsletter items online.

Each newsletter aims to contain material in the following sections:

• Editorial
• Note from the Chair
• Books in political marketing
• PhDs in political marketing
• Masters in political marketing
• Under graduate dissertations in political marketing
• Events
• Marketing in recent elections
• Debate
• Practitioner's perspective
• Trends

Deadlines for 2009 are:

If you have any items for inclusion for these sections or anything else, please send them to me. Articles can be short, as little as 500 words or up to 1500. If you just have a perspective on something, or a short snappy versions of the main points from a conference paper or article you would like to share, please send them in.

PMG workshop at the PSA

Following calls by email and the newsletter already 17 paper proposals have been received for the 2010 PSA, as well as ideas for roundtables and involvement of practitioners. Once submitted, the PSA has to agree to the workshop proposal, but should they be positive, topics to be discussed include party strategy, marketing communications, and political marketing and engagement as well as topical aspects such as the use of the internet and the UK 2010 election. Additionally panels will discuss the teaching of political marketing and practice of political marketing. Whilst most will be traditional academic panels, 2 which will be roundtables, and 2 academic-practitioner panels. Participants will come from several countries including New Zealand, US, England, Scotland, Canada, Germany, Spain and Macedonia; and the empirical focus of presentations extends beyond this to also include Germany, Peru, Japan, Australia, Russia, Czech Republic and Taiwan and includes new democracies as well as established ones.

If anyone else would like to put themselves forward as a chair, discussant, or make suggestions for practitioners to invite, or ideas for the UK election or teaching political marketing roundtable, please let me know.

Dr Jennifer Lees-Marshment, PMG Communications officer, email j.lees-marshment@auckland.ac.nz.

Call for country co-ordinators

We want to create PMG coordinators in each country to help build networks and develop research and study of political marketing in that country. Often people think they are the only one in their country, but then through other networks can discover there are likeminded people out there! Each co-ordinator will come onto the PMG committee and be granted access to goggle groups to manage their own web page. The task of co-ordinators is to put all relevant information about the study of political marketing in that country. For example the pages should have:

• a list of academics/practitioners interested in political marketing (we could start with those who signed up for the pmg group for example); their institution, area of interest, and contact details
• a list of publications on political marketing specific to the country
• information about any former/future events

Apart from the altrusistic interest of helping build political marketing research, this would be a beneficial role to add to the CV also and provide you with potential links for your own research. We now have co-ordinators for a number of countries: see the new committee below. If anyone is interested in being the co-ordinator for their country, please email Jennifer on j.lees-marshment@auckland.ac.nz.