Branding, Ethics and political campaigning in comparative perspective

Room A, City Hall
Time Slot: 
Monday 26th March 09:30 - 11:00
Panel Chair: 
  • Dr Darren Lilleker (Bournemouth University)
Panel Members: 
  • Dr Richard Scullion (Bournemouth University)
  • Dr Milos Gregor (Masaryk University)
  • Dr Kenneth Cosgrove (Suffolk University )
  • Dr Otto Eibl (Masaryk University)
  • Awaiting details of this person
  • Dr Darren Lilleker (Bournemouth University)
  • Ms Uta Russmann (University of Applied Sciences for. Management & Communication)

The panel adopts a cross-national case study approach to explore how strategic positioning of a party or candidate, referred to in political marketing literature as branding, impacts on democratic engagement. So on the one hand we enquire how brands are constructed and with what impact on voter attitudes and behaviour. The panel also explores the ethical dimensions of political marketing and so asks what impact does behaviour of dubious ethical standard have on citizen trust and engagement. We therefore offer insights into the nexus between strategic communication, issues of trust and engagement and so cumulatively contribute to the question of what effect political marketing, as practiced, has on democratic institutions.