Room A, City Hall
Time Slot: 
Monday 26th March 09:30 - 11:00
Panel Chair: 
  • Dr Darren Lilleker (Bournemouth University)
Panel Members: 
  • Dr Darren Lilleker (Bournemouth University)
  • Dr Milos Gregor (Masaryk University)
  • Dr Otto Eibl (Masaryk University)
  • Dr Uta Russmann (University of Applied Sciences for Management & Communication)
  • Dr Kenneth Cosgrove (Suffolk University Boston)

The panel adopts a cross-national case study approach to explore how strategic positioning of a party or candidate, referred to in political marketing literature as branding, impacts on democratic engagement. So on the one hand we enquire how brands are constructed and with what impact on voter attitudes and behaviour. The panel also explores the ethical dimensions of political marketing and so asks what impact does behaviour of dubious ethical standard have on citizen trust and engagement. We therefore offer insights into the nexus between strategic communication, issues of trust and engagement and so cumulatively contribute to the question of what effect political marketing, as practiced, has on democratic institutions.