Book Launch: The new working class: how to win hearts, minds and votes

The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support?

Based on the opinions and voices of lower and middle-income voters, this insightful book, by JRF’s Executive Director and PSA co-opted trustee Claire Ainsley, proposes what needs to be done to address the issues of the ‘new working class’. It provides practical recommendations for political parties to reconnect with the electorate and regain trust.

The evening will consist of a short reading from the book and a panel discussion on how can political parties connect with voters of the new working class and gain their support.

Confirmed speakers include:

  • Claire Ainsley, Executive Director, Joseph Rowntree Foundation
  • Dame Margaret Hodge, House of Commons
  • Will Tanner, Co-founder, Bolster