Getting under the skin of General Election 24: PSA's 2023 Annual Lecture


Professor Kate Dommett and Professor Sir John Curtice explore what we will see play out in the campaign and how current research helps us understand this and likely voting behaviour.


Event Schedule:

  • 4:00 PM - 4:05 PM: Event begins with an introduction by PSA Chair Dr Rose Gann
  • 4:05 PM - 4:30 PM: Professor Kate Dommett will reflect on all things campaigning - from AI and micro-targetting through to the reality of campaigning on the ground. 
  • 4:30 PM - 4:55 PM: Professor Sir John Curtice will talk about how the public are likely to react to the next General Election in his talk 'A Return to Normality? The 2024(?) General Election.'
  • 4:55 PM – 5:30 PM: Q&A Session with Peter Geoghegan, editor of Political Insight magazine and author of the best-selling book "Democracy for Sale: Dark Money and Dirty Politics". This is your chance to pose questions and engage in a lively discussion with our two of the best election analysts we have. If you can’t join us live or want us to see your question ahead of time, you can submit your questions here.


Professor Sir John Curtice

Sir John Curtice is Professor of Politics at the University of Strathclyde and Senior Research Fellow, National Centre for Social Research and ‘The UK in a Changing Europe’. He has written extensively about voting behaviour in elections and referendums in the UK, as well as on British political and social attitudes more generally. A former co-director of the British Election Study, he has been a co-editor of NatCen’s annual British Social Attitudes reports series for nearly thirty years, and is a regular contributor to British and international media coverage of politics in the UK, including as co-host of the ‘Trendy’ podcast.  He is also President of the British Polling Council, which promotes and regulates standards of transparency in the polling industry.

Professor Kate Dommett

Kate Dommett is Professor of Digital Politics at the University of Sheffield. Her research focuses on digital campaigning, political advertising, data and democracy. Professor Dommett has published extensively on the implications of digital technology for elections and political institutions. Her first book, The Reimagined Party was published in 2020, and her forthcoming book Data-Driven Campaigning in Political Parties: Five Advanced Democracies Compared, will shortly be published with Oxford University Press. More details about her research and publications can be found at

We thank our lead partners SAGE Publishing for their sponsorship.