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From 'Me Too!' to Micro-targeting: The Study of Digital Campaigning in Historical Perspective
Public lecture by Profesor Rachel Gibson at University of Sheffield Politics
Professor Rachel Gibson (University of Manchester) is speaking at University of Sheffield Politics on 24 Jan 2019 (430-6pm) on "From 'Me Too!' to Micro-targeting: The Study of Digital Campaigning in Historical Perspective" Elmfield Lecture Theatre, as part of ‘The Rise of Digital Campaigning: Challenges, Implications and Response’ workshop funded by British Academy, organised by Kate Dommett, Sam Power and Nikki Soo. All are welcome to join. There is no registration for this event.
Rachel Gibson joined the University of Manchester as Professor of Politics in the Institute for Social Change December 2007. In 2016 she was appointed as Director of the Cathie Marsh Institute for Social Research. Her research is focused on the impact of new information and communication technologies on political parties, particularly with regard to their activities in the elections and campaigning sphere. While early accounts of the effects of the internet pointed to positive outcomes such as increased party competition, grassroots activism and more meaningful interactions with voters, twenty years on those expectations look increasingly naïve. The rise of cyber-hacking, automated attempts by foreign and domestic actors to spread misinformation on social media platforms and the mis-use of personal data by campaigns all appear to be increasingly regular features of contemporary elections.
'The Rise of Digital Campaigning: Challenges, Implications and Response' workshop will bring together 30 academics with an interest in digital campaigning, or expertise in data gathering and digital methodologies. They will share their experiences of conducting research online, and specifically related to digital campaigning, as well as identify and discuss strategies for future research.