Theme: Electoral communication in 2024: Responding to a year of turbulence in media and politics
2024 is set to be one of the biggest election years in history with voters across the world taking to the polls. Political campaigners have been using media in innovative ways for decades, but recent years have seen digitalized changes and challenges take place.
Before 2024, politicians and their parties were finding novel ways to communicate and campaign. The increasingly erratic party leader engagement with televised political debates, the steady decline in news consumption, and the use of social media, now so ubiquitous, have brought changes to communication strategies. One example is the use of video game spaces as election hubs. In 2020, US presidential campaigners and senators took to the video game Animal Crossing: New Horizons (ACNH) to communicate with voters. Alongside politicians, social movements also took to Animal Crossing to host protests, including the Pro-Democracy Hong Kong movement, the Black Lives Matter movement, the global climate strike, and the Pride celebrations. Aside from demonstrations in gaming spaces, in recent years social movements have adopted voter-interaction within their campaigning to communicate with the electorate both on and offline.
As the cycle of the elections in 2024 advances, election experts think that advances in Artificial Intelligence (AI) have the potential to introduce novel disruptions to the democratic process. Previous campaigning used technology to curate and match specific communications with targeted audiences. Today, the disinformation tactics of the past few elections, combined with the emerging wave of technology adept at autonomously crafting tailored content, are elevating concerns about AI’s influence on public discourse. Concerns around ‘election hacking’ have entered public conversations. In 2023, deep fakes of President Joe Biden were circulating in the US, and AI-generated news anchors have been created and used to spread disinformation ahead of the 2024 Venezuelan and Bangladeshi elections. Big tech companies such as Google and Meta are responding by developing policies to adapt to the challenges of AI-generated content, and well-resourced broadcasters and journalists are formulating content authenticity protocols with which to identify the rhetoric of dis/misinformation and deep fakes.
In 2024, political campaigning and advertising from across the globe and political spectrum will take center stage across multiple mediated spaces. From legacy media outlets to social media tech giants and on to social movements and citizen journalists, the range of (dis/mis)information available to voters is broader than ever before. This conference invites contributions that explore how politicians, strategists, social movements, journalists, the electorate, citizens, and other political actors are responding to the challenges faced in this mediated landscape. It asks, in what ways has mediated political communication changed in 2024? Are new actors and new ways of campaigning emerging? And how do we, as media and politics scholars, respond?