Poll: Most voters refuse to give an award to a political figure who has 'made their life better'
AND.....one in three would miss a Christmas party if they had to stand under mistletoe with a political figure
At its Annual Awards Dinner this week, the Political Studies Association (PSA) will give awards to politicians, journalists and thinkers for their contribution to public life. To mark the Awards, the PSA and YouGov polled 1,995 voters and asked them to give an award to a current political figure who has ‘genuinely made their life better’, and also to select a political figure who they would stand under the mistletoe with.
More than half (55%) of voters felt that ‘no political figure has made my life better’. Among those who did want to give award to somebody the three most popular choices were David Cameron (4%), Gordon Brown (4%), more than twice as popular among Labour voters as Ed Miliband, and Boris Johnson (4%). Among Ukip voters the most popular figure was Nigel Farage (20%), although a clear majority of all supporters from all parties said that no figure had made their life better (see the data on the next sheet).
Dr Matthew Goodwin, a trustee of the PSA said:
“When given a clear opportunity to give an award to a range of current political figures –from David Cameron to Russell Brand- a clear majority of voters preferred not to give an award at all. This underscores the intensity of dissatisfaction with the current generation of political figures among the electorate and the extent of political apathy.”
The PSA, which was founded in 1950 to develop and promote the study of politics, also asked voters that if they had to stand under the mistletoe at a Christmas party with one current political figure, who would it be? Personality and image have become a key way in which politicians appeal to voters, beyond the substance of politics and policy. More than one in three voters (35%) said they ‘would rather miss the party altogether’.
Among those willing to stand under mistletoe with a political figure the most popular choice among all voters was Barack Obama (14%), followed by Boris Johnson (6%). The most popular answer among Conservative and Labour voters was Barack Obama, Liberal Democrat voters selected Hilary Clinton and Ukip voters had Nigel Farage tied in first place with Barack Obama.